January 21, 2021
Shardul Amarchand Mangaldas & Co. advised Imagine Marketing Services Pvt. Ltd. and its founders, Sameer Mehta and Aman Gupta in connection with an investment into Imagine Marketing Services Pvt. Ltd by Warburg Pincus (through its investment vehicle South Lake Investment Limited). Imagine Marketing Services Pvt. Ltd. sells headphones, earphones, wearables and other accessories under its own brands including boAt.
The transaction team was led by Amit Khansaheb, Partner and Vishruta Kaul, Partner and the transaction team included Pratyush Singh, Principal Associate; Sonali Bhardwaj, Senior Associate; Manu Gupta, Associate and Bhavya Vatsa, Associate.
Cyril Amarchand Mangaldas, advised Warburg Pincus on the transaction.
Avendus Capital Private Limited India were the sole deal advisors to Imagine Marketing Services Pvt. Ltd.
KPMG acted as tax advisors to Imagine Marketing Services Pvt. Ltd and the founders.
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